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Insta360

App Store·Photo & VideoFree + IAP★ 4.45 (9,363)launched 6.7y agoapp updated 7d agocharts in 1 country
Scout Score
30

Insta360 generates an estimated $12k–$66k/month in revenue from 4k–18k downloads/month on the App Store, according to AppCurrents estimates (updated 2026-10-02).

Estimates updated 02.10.2026 · How we estimate · Ranges reflect model confidence, not exact figures.
Est. revenue / month$12k–$66k
Est. downloads / month4k–18k
Estimate confidencemedium
PricingFree + IAP
Rating4.45 ★ (9,363 ratings)
CategoryPhoto & Video
Best chart rank#55 Photo & Video Grossing
Released16.01.2020
App last updated25.09.2026
PlatformiOS
Est. downloads / mo
4k–18k
Est. revenue / mo
$12k–$66k
Rating velocity / day
3▲ 1
Chart velocity
▼ 2/day
Peak rank
#27
Days tracked
35
Chart ranks
#55 Photo & Video Grossing#84 Photo & Video Free

Modeled monthly estimate · rating velocity · medium confidence

About

Insta360 cameras and handheld gimbals give creators, athletes and adventurers tools to create like they’ve never created. Whether you’re upping your shooting game with an Insta360 cameras, the Insta360 app is a creative powerhouse in your pocket that acts as your camera’s sidekick. Let AI do the work with auto editing tools and templates, or dial in on your edit with a host of manual controls. Edi…

Trends & analysis

Chart rank trend

US · category
#27#96
Jun 15Oct 2
Free #84Grossing #55

Why it's surfacing

Scout 30
Momentum
8
Newness
3
Grossing newcomer
2
Breakout
2

Ratings & velocity

★ -0.02 in window
Total ratings
9k9k
Jun 8Oct 2
New ratings / day
70
Jun 15Oct 2

Rating distribution

86% positive · 9k ratings
5★
80%
4★
6%
3★
3%
2★
2%
1★
8%

Geographic reach

best rank · 1 storefront
us
#55 category

Revenue & downloads trend

ARPU $3
Est. revenue / mo · $28k
$125k$1k
Jun 8Oct 2
Est. downloads / mo · 9k
39k6k
Jun 8Oct 2

In-app purchases

7 tiers
Insta360 Premium 200GB Monthly$3
Insta360 Premium 1TB Monthly$9
Insta360 Premium 2TB Monthly$12
Insta360 Essential 200GB Annual$20
Insta360 Premium 200GB Annual$30
Insta360 Premium 200GB Annual$30
Insta360 Premium 1TB Annual$90

Update history

12+ updates tracked
  • v2.34.57d ago

    1.Stage Mode for Luna Ultra is now available, with up to 15× zoom for photos and videos, and up to 22.5× zoom when the Ultra Telephoto Lens is attached. Enjoy enhanced image quality, tracking, and audio performance, plus exclusive watermarks to highlight every standout moment on stage. 2.AI Director now supported on X5. Automatically edit videos while charging, then connect to the Insta360 app to view the finished video. Note: If the finished video is not available, go to Me in the app, enable Performance Mode, and try again. For further support, head to Me > Help and Feedback > Insta360 Technical Support.

  • v2.34.010d ago

    AI Director now supported on X5. Automatically edit videos while charging, then connect to the Insta360 app to view the finished video. Note: If the finished video is not available, go to Me in the app, enable Performance Mode, and try again. For further support, head to Me > Help and Feedback > Insta360 Technical Support.

  • v2.33.616d ago

    1.Routine bug fixes and performance improvements. For further support, head to Me > Help and Feedback > Insta360 Technical Support.

  • v2.33.518d ago

    Routine bug fixes and performance improvements. For further support, head to Me > Help and Feedback > Insta360 Technical Support.

  • v2.33.121d ago

    Routine bug fixes and performance improvements. For further support, head to Me > Help and Feedback > Insta360 Technical Support.

Insta360 — FAQ

How much money does Insta360 make?

According to AppCurrents estimates, Insta360 generates approximately $12k–$66k per month (medium confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.

How many downloads does Insta360 get?

Insta360 sees an estimated 4k–18k downloads per month on the App Store, per AppCurrents modeling.

Is Insta360 free?

Insta360 is free to download on the App Store, monetizing through in-app purchases.

What is Insta360's rating?

Insta360 holds a 4.45-star average from 9,363 ratings on the App Store. It currently ranks #55 on the Photo & Video grossing chart.

When was Insta360 released?

Insta360 launched on the App Store on 16.01.2020. Its latest version shipped 25.09.2026.

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