Snapchat
Snapchat generates an estimated $22M–$74M/month in revenue from 3.4M–14M downloads/month on the App Store, according to AppCurrents estimates (updated 2026-07-25).
| Est. revenue / month | $22M–$74M |
|---|---|
| Est. downloads / month | 3.4M–14M |
| Estimate confidence | low |
| Pricing | Free + IAP |
| Rating | 4.51 ★ (5,886,076 ratings) |
| Category | Photo & Video |
| Best chart rank | #2 Photo & Video Grossing |
| Released | 13.07.2011 |
| App last updated | 22.07.2026 |
| Platform | iOS |
Modeled monthly estimate · linked Android install floor · low confidence
About
Snapchat is a fast and fun way to share the moment with your friends and family SNAP • Snapchat opens right to the Camera — just tap to take a photo, or press and hold for video. • Express yourself with Lenses, Filters, Bitmoji and more! • Try out new Lenses daily created by the Snapchat community! CHAT • Stay in touch with friends through live messaging, or share your day with Group Stories.…
Our take on Snapchat
Snapchat is a photo and video messaging app that ranks as the #2 grossing app in the Photo & Video category on the US App Store, generating an estimated $347k–1.4M per month.
- Consistently high traffic with 2.0M–7.9M estimated downloads per month, indicating sustained user acquisition and engagement.
- Strong monetization through Snapchat+ subscription (at $4.99/month) and ancillary IAP like Snapstreak Restore ($0.99), driving its top-10 position in gross category revenue.
- Healthy rating of 4.50 across over 5.8 million reviews, suggesting broad user satisfaction despite operational friction.
- User reviews flag persistent friction: friend limit caps that persist even after unfriending, and pushback against non-snap notifications and AI-generated content filling the feed.
- Broad rating volume masks polarization—five-star and one-star reviews coexist, reflecting divisive features and content moderation choices.
Trends & analysis
Chart rank trend
US · overallWhy it's surfacing
Scout 44Ratings & velocity
★ 0 in windowRating distribution
88% positive · 5.9M ratingsGeographic reach
best rank · 11 storefrontsRevenue & downloads trend
ARPU $6In-app purchases
7 tiersUpdate history
9 updates tracked- v14.16.0.532d ago
Just a little tune-up to keep everything running smoothly!
- v14.15.0.489d ago
Just a little tune-up to keep everything running smoothly!
- v14.14.0.5216d ago
Just a little tune-up to keep everything running smoothly!
- v14.13.0.5323d ago
Just a little tune-up to keep everything running smoothly!
- v14.12.0.481mo ago
Just a little tune-up to keep everything running smoothly!
Snapchat — FAQ
How much money does Snapchat make?
According to AppCurrents estimates, Snapchat generates approximately $22M–$74M per month (low confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.
How many downloads does Snapchat get?
Snapchat sees an estimated 3.4M–14M downloads per month on the App Store, per AppCurrents modeling.
Is Snapchat free?
Snapchat is free to download on the App Store, monetizing through in-app purchases.
What is Snapchat's rating?
Snapchat holds a 4.51-star average from 5,886,076 ratings on the App Store. It currently ranks #2 on the Photo & Video grossing chart.
When was Snapchat released?
Snapchat launched on the App Store on 13.07.2011. Its latest version shipped 22.07.2026.
What is Snapchat+ and how much does it cost?
Snapchat+ is a paid subscription tier available at $4.99 per month. It is the primary recurring revenue lever beyond the free app and the one-off Snapstreak Restore purchase ($0.99).
How much does Snapchat make per month?
According to AppCurrents estimates, Snapchat generates between $347k–1.4M per month, making it the #2 grossing app in the Photo & Video category on the US App Store.
How many people download Snapchat each month?
An estimated 2.0M–7.9M downloads occur per month, with AppCurrents monitoring the app across 11 countries where it charts in the top category rankings.
