Instagram generates an estimated $7.2M–$39M/month in revenue from 6.2M–26M downloads/month on the App Store, according to AppCurrents estimates (updated 2026-07-25).
| Est. revenue / month | $7.2M–$39M |
|---|---|
| Est. downloads / month | 6.2M–26M |
| Estimate confidence | low |
| Pricing | Free + IAP |
| Rating | 4.69 ★ (29,298,609 ratings) |
| Category | Photo & Video |
| Best chart rank | #2 Photo & Video Free |
| Released | 06.10.2010 |
| App last updated | 20.07.2026 |
| Platform | iOS |
Modeled monthly estimate · linked Android install floor · low confidence
About
Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Kee…
Our take on Instagram
Instagram is a free photo and video app with 4.69 rating from 29,144,456 reviews, currently ranked #2 in the Photo & Video category on the US App Store, with an estimated monthly revenue between $4.4M–18M and downloads between 4.6M–19M.
- Sustained top ranking at #2 in Photo & Video (free) in the US, indicating strong market position.
- High average rating of 4.69 across nearly 29.2 million reviews reflects broad user satisfaction despite recent technical complaints.
- Monetization through a $21.99 subscription tier for ad-free experience across multiple accounts shows established premium tier adoption.
- Recent review mentions indicate active user friction with login failures, account issues, and feature bugs (Reels posting, message photo sharing), suggesting current stability or rollout problems.
- Wide revenue and download bands ($4.4M–18M/mo, 4.6M–19M/mo) reflect high uncertainty, likely due to volatility in platform dynamics.
Trends & analysis
Chart rank trend
US · overallWhy it's surfacing
Scout 46Ratings & velocity
★ 0 in windowRating distribution
93% positive · 29M ratingsGeographic reach
best rank · 12 storefrontsRevenue & downloads trend
ARPU $1In-app purchases
3 tiersUpdate history
11 updates tracked- v439.0.04d ago
Performance optimizations and stability improvements for a smoother, more reliable experience.
- v438.0.011d ago
Performance optimizations and stability improvements for a smoother, more reliable experience.
- v437.2.017d ago
Performance optimizations and stability improvements for a smoother, more reliable experience.
- v437.119d ago
Performance optimizations and stability improvements for a smoother, more reliable experience.
- v437.0.021d ago
Performance optimizations and stability improvements for a smoother, more reliable experience.
Instagram — FAQ
How much money does Instagram make?
According to AppCurrents estimates, Instagram generates approximately $7.2M–$39M per month (low confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.
How many downloads does Instagram get?
Instagram sees an estimated 6.2M–26M downloads per month on the App Store, per AppCurrents modeling.
Is Instagram free?
Instagram is free to download on the App Store, monetizing through in-app purchases.
What is Instagram's rating?
Instagram holds a 4.69-star average from 29,298,609 ratings on the App Store. It currently ranks #2 on the Photo & Video free chart.
When was Instagram released?
Instagram launched on the App Store on 06.10.2010. Its latest version shipped 20.07.2026.
What is Instagram's subscription pricing structure?
Instagram offers a No ads subscription for $21.99, which extends ad-free browsing to 4 accounts.
How long has Instagram been on the App Store?
Instagram launched on 2010-10-06, making it over 15 years old as of 2025.
How many countries is Instagram currently charting in?
Instagram is charting in 12 countries, with its strongest position at #2 in Photo & Video (free) in the US.
