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DOWN: The Casual Dating App

App Store·LifestyleFree + IAP4.31 (124,819)launched 13.2y agoapp updated 5d agocharts in 9 countries
Scout Score
36

DOWN: The Casual Dating App generates an estimated $260k–$1.4M/month in revenue from 80k–330k downloads/month on the App Store, according to AppCurrents estimates (updated 2026-07-27).

Estimates updated 27.07.2026 · How we estimate · Ranges reflect model confidence, not exact figures.
Est. revenue / month$260k–$1.4M
Est. downloads / month80k–330k
Estimate confidencelow
PricingFree + IAP
Rating4.31 ★ (124,819 ratings)
CategoryLifestyle
Best chart rank#15 Lifestyle Grossing
Released01.05.2013
App last updated23.07.2026
PlatformiOS
Est. downloads / mo
80k–330k
Est. revenue / mo
$260k–$1.4M
Rating velocity / day
62
Chart velocity
flat
Peak rank
#13
Days tracked
55
Chart ranks
#15 Lifestyle Grossing#61 Lifestyle Free

Modeled monthly estimate · rating velocity · low confidence

About

Your search is over: this is where curiosity and honesty meet to create magical dates! 17+ million open-minded singles exploring and keeping it real. No matter what kind of relationship you're seeking, you're in control—express openly whether you're looking for something SERIOUS or CASUAL. DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find w…

Trends & analysis

Chart rank trend

US · category
#13#79
Jun 4Jul 28
Free #61Grossing #15

Why it's surfacing

Scout 36
Momentum
20
Newness
3
Grossing newcomer
3
Breakout
2

Ratings & velocity

★ 0 in window
Total ratings
125k121k
Jun 4Jul 28
New ratings / day
1990
Jun 5Jul 28

Rating distribution

82% positive · 123k ratings
5
74%
4
7%
3
5%
2
2%
1
11%

Geographic reach

best rank · 9 storefronts
us
#15 category
gb
#54 category
in
#65 category
tw
#65 category
br
#79 category
au
#82 category
fr
#87 category
kr
#95 category
ca
#96 category

Revenue & downloads trend

ARPU $4
Est. revenue / mo · $606k
$1.9M$57k
Jun 4Jul 27
Est. downloads / mo · 161k
401k47k
Jun 4Jul 27

In-app purchases

10 tiers
1 Week Profile Boost$5
1 Week Profile Boost$7
1 Week Profile Boost$10
Down VIP, 1 Week$13
Down VIP$20
1mo VIP on DOWN Dating App$20
Down VIP, 1 Week$25
3mo Upgraded Dating & Matches$30

Update history

6 updates tracked
  • v79.15d ago

    In this version, we improved privacy by removing unused Facebook permissions. LOVE our app? Please take a moment to leave a 5-star review. DOWN listens to your feedback! Email us at [email protected] Your feedback keeps DOWN a better place for open-minded users to date. xoxo, the DOWN Team

  • v7912d ago

    In this version, we’re introducing two new features to give you more control over your experience: undo a like if you change your mind, and revisit profiles you’ve skipped so you don’t miss the chance to meet someone special. These features will be gradually rolled out to users. LOVE our app? Please take a moment to leave a 5-star review. DOWN listens to your feedback! Email us at [[email protected]](mailto:[email protected]) Your feedback keeps DOWN a better place for open-minded users to date. xoxo, the DOWN Team

  • v7821d ago

    We've polished things up with performance improvements and bug fixes across the app. LOVE our app? Please take a moment to leave a 5-star review. DOWN listens to your feedback! Email us at [[email protected]](mailto:[email protected]) Your feedback keeps DOWN a better place for open-minded users to date. xoxo, the DOWN Team

  • v771mo ago

    We've polished things up with performance improvements and bug fixes across the app. LOVE our app? Please take a moment to leave a 5-star review. DOWN listens to your feedback! Email us at [[email protected]](mailto:[email protected]) Your feedback keeps DOWN a better place for open-minded users to date. xoxo, the DOWN Team

  • v761mo ago

    We've polished things up with performance improvements and bug fixes across the app. LOVE our app? Please take a moment to leave a 5-star review. DOWN listens to your feedback! Email us at [[email protected]](mailto:[email protected]) Your feedback keeps DOWN a better place for open-minded users to date. xoxo, the DOWN Team

DOWN: The Casual Dating App — FAQ

How much money does DOWN: The Casual Dating App make?

According to AppCurrents estimates, DOWN: The Casual Dating App generates approximately $260k–$1.4M per month (low confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.

How many downloads does DOWN: The Casual Dating App get?

DOWN: The Casual Dating App sees an estimated 80k–330k downloads per month on the App Store, per AppCurrents modeling.

Is DOWN: The Casual Dating App free?

DOWN: The Casual Dating App is free to download on the App Store, monetizing through in-app purchases.

What is DOWN: The Casual Dating App's rating?

DOWN: The Casual Dating App holds a 4.31-star average from 124,819 ratings on the App Store. It currently ranks #15 on the Lifestyle grossing chart.

When was DOWN: The Casual Dating App released?

DOWN: The Casual Dating App launched on the App Store on 01.05.2013. Its latest version shipped 23.07.2026.

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