Pinterest generates an estimated $3.6M–$20M/month in revenue from 1.1M–4.5M downloads/month on the App Store, according to AppCurrents estimates (updated 2026-07-25).
| Est. revenue / month | $3.6M–$20M |
|---|---|
| Est. downloads / month | 1.1M–4.5M |
| Estimate confidence | medium |
| Pricing | Free + IAP |
| Rating | 4.78 ★ (5,719,043 ratings) |
| Category | Lifestyle |
| Best chart rank | #2 Lifestyle Free |
| Released | 28.04.2011 |
| App last updated | 22.07.2026 |
| Platform | iOS |
Modeled monthly estimate · rating velocity · medium confidence
About
Pinterest is a place of endless possibilities. You can: - Discover everyday inspiration - Shop styles you love - Try and learn something new Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips and easy recipes to DIY projects and fresh ways to redo your space. Creating the life you love? It's Possible.
Our take on Pinterest
Pinterest is a free visual discovery platform that monetizes through in-app ad-spend purchases, holding the #1 Lifestyle free ranking on the US App Store with 4.8-star reviews from 5.7M ratings.
- Dominant market position: ranked #1 Lifestyle free (US) and charting in 11 countries, indicating sustained global appeal.
- Strong user trust: 4.77947-star average rating from 5,679,552 reviews suggests consistent product-market fit.
- Established monetization: tiered ad-spend purchases ($5.79–$41) address a core user segment (advertisers/sellers) without blocking core features.
- Ad-fund IAP model targets a specific subgroup; mass monetization depends on how many of the estimated 1.3M–5.3M monthly downloaders convert to ad spenders.
- Revenue band ($1.5M–$6.0M/mo) is broad, reflecting uncertainty in actual payout and user conversion variance.
Trends & analysis
Chart rank trend
US · overallWhy it's surfacing
Scout 25Ratings & velocity
★ 0 in windowRating distribution
95% positive · 5.7M ratingsGeographic reach
best rank · 11 storefrontsRevenue & downloads trend
ARPU $4In-app purchases
9 tiersUpdate history
8 updates tracked- v14.282d ago
Every week, we polish up the Pinterest app. This update includes: - Bug fixes - Performance improvements Tell us if you like this latest version at https://help.pinterest.com/contact
- v14.279d ago
Every week, we polish up the Pinterest app. This update includes: - Bug fixes - Performance improvements Tell us if you like this latest version at https://help.pinterest.com/contact
- v14.2616d ago
Every week, we polish up the Pinterest app. This update includes: - Bug fixes - Performance improvements Tell us if you like this latest version at https://help.pinterest.com/contact
- v14.2524d ago
Every week, we polish up the Pinterest app. This update includes: - Bug fixes - Performance improvements Tell us if you like this latest version at https://help.pinterest.com/contact
- v14.241mo ago
Every week, we polish up the Pinterest app. This update includes: - Bug fixes - Performance improvements Tell us if you like this latest version at https://help.pinterest.com/contact
Pinterest — FAQ
How much money does Pinterest make?
According to AppCurrents estimates, Pinterest generates approximately $3.6M–$20M per month (medium confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.
How many downloads does Pinterest get?
Pinterest sees an estimated 1.1M–4.5M downloads per month on the App Store, per AppCurrents modeling.
Is Pinterest free?
Pinterest is free to download on the App Store, monetizing through in-app purchases.
What is Pinterest's rating?
Pinterest holds a 4.78-star average from 5,719,043 ratings on the App Store. It currently ranks #2 on the Lifestyle free chart.
When was Pinterest released?
Pinterest launched on the App Store on 28.04.2011. Its latest version shipped 22.07.2026.
Why does Pinterest charge for 'Funds for Ads' rather than premium features?
Pinterest's monetization targets advertisers and business users, not casual pinners. The five IAP tiers ($5.79, $11.49, $17.49, $35, $41) let users inject ad budgets directly into their Pinterest campaigns, treating the app as a platform for commerce and promotion rather than a consumer subscription.
What does '#1 Lifestyle free (US)' tell us about Pinterest's reach?
Being ranked #1 in the Lifestyle category on the US App Store places Pinterest ahead of all other free lifestyle apps—a leadership position typically sustained by both scale and engagement. However, charting in only 11 countries overall suggests regional concentration, likely strongest in English-speaking and Western markets.
How stable is Pinterest's user base given its 2011 launch?
Fifteen years post-launch with a 4.77947-star rating from 5,679,552 reviews indicates strong retention and satisfaction. The estimated 1.3M–5.3M monthly downloads and $1.5M–$6.0M monthly revenue band suggest a mature, established product with a defined audience rather than viral hypergrowth.
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