X
X generates an estimated $5.6M–$31M/month in revenue from 14M–60M downloads/month on the App Store, according to AppCurrents estimates (updated 2026-09-08).
| Est. revenue / month | $5.6M–$31M |
|---|---|
| Est. downloads / month | 14M–60M |
| Estimate confidence | low |
| Pricing | Free + IAP |
| Rating | 4.58 ★ (11,004,291 ratings) |
| Category | News |
| Best chart rank | #1 News Free |
| Released | 09.10.2009 |
| App last updated | 06.09.2026 |
| Platform | iOS |
Modeled monthly estimate · rating velocity · low confidence
About
X (formerly Twitter) is a social media app where you can follow breaking news, live events, and trending topics as they happen. Sports, tech, music, politics: whatever you're into, the conversation starts here, raw and unfiltered. It's also a place to be heard. Post your take on the day's news, go live, and grow an audience for whatever you create. Millions of people come to X every day to find o…
Our take on X
X is a news and social media platform with a freemium model that generates an estimated $830k–3.3M monthly, ranking #1 in News grossing on the US App Store.
- Achieved #1 News grossing position in the US, indicating strong monetization despite free-to-play entry.
- Five-tier subscription structure ranging from $4 to $114.99 annually provides multiple price points; the Basic tier at $4/month and annual option at $114.99 offer entry and committed-user options.
- Large install base with an estimated 3.5M–14M downloads per month and 10.8M+ ratings, suggesting sustained user engagement across 11 charting countries.
- User reports of crashes when clicking hashtags in recent versions suggest stability issues that may affect retention.
- Rating of 4.59/5 is solid but not exceptional—review sentiment shows enthusiasm mixed with technical complaints, indicating potential churn risk if bugs persist.
Trends & analysis
Chart rank trend
US · overallWhy it's surfacing
Scout 44Ratings & velocity
★ 0 in windowRating distribution
90% positive · 11M ratingsGeographic reach
best rank · 12 storefrontsRevenue & downloads trend
ARPU $0In-app purchases
10 tiersUpdate history
12+ updates tracked- v12.24.11d ago
We made improvements and squashed bugs so X is even better for you.
- v12.242d ago
We made improvements and squashed bugs so X is even better for you.
- v12.235d ago
We made improvements and squashed bugs so X is even better for you.
- v12.2112d ago
We made improvements and squashed bugs so X is even better for you.
- v12.2015d ago
We made improvements and squashed bugs so X is even better for you.
X — FAQ
How much money does X make?
According to AppCurrents estimates, X generates approximately $5.6M–$31M per month (low confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.
How many downloads does X get?
X sees an estimated 14M–60M downloads per month on the App Store, per AppCurrents modeling.
Is X free?
X is free to download on the App Store, monetizing through in-app purchases.
What is X's rating?
X holds a 4.58-star average from 11,004,291 ratings on the App Store. It currently ranks #1 on the News free chart.
When was X released?
X launched on the App Store on 09.10.2009. Its latest version shipped 06.09.2026.
How does X's subscription pricing work?
X offers five tiers: X Premium Basic at $4/month, @elonmusk Subscription at $4/month, X Premium at $11/month, X Premium Plus at $50/month, and X Premium at $114.99/year. This range allows users to choose entry-level ($4) or annual commitment ($114.99) options.
What does X's #1 News grossing ranking mean?
X holds the #1 grossing position in the News category on the US App Store, reflecting its ability to convert free users to paid subscriptions at scale—a notable achievement for a platform competing in a crowded news space.
How established is X based on download and chart data?
X downloads an estimated 3.5M–14M times monthly and is charting in 11 countries, with a release date of October 9, 2009. The 10.8M+ ratings and sustained #1 News grossing position indicate long-term market presence and user reliance.
