Substack
Substack generates an estimated $5.6M–$31M/month in revenue from 22M–91M downloads/month on the App Store, according to AppCurrents estimates (updated 2026-09-08).
| Est. revenue / month | $5.6M–$31M |
|---|---|
| Est. downloads / month | 22M–91M |
| Estimate confidence | low |
| Pricing | Free + IAP |
| Rating | 4.87 ★ (527,188 ratings) |
| Category | News |
| Best chart rank | #4 News Free |
| Released | 08.03.2022 |
| App last updated | 01.09.2026 |
| Platform | iOS |
Modeled monthly estimate · rating velocity · low confidence
About
Substack is a new media app that connects you with the creators, ideas, and communities you care about most. - Support the creators you love: Subscribe for free or upgrade to view original work and connect directly with your favorite writers, artists, and podcasters. - Enjoy ad-free videos and podcasts: Access short-form clips, video episodes, and read-aloud articles without interruptions. - Conn…
Trends & analysis
Chart rank trend
US · overallWhy it's surfacing
Scout 31Ratings & velocity
★ 0 in windowRating distribution
98% positive · 483k ratingsGeographic reach
best rank · 11 storefrontsRevenue & downloads trend
ARPU $0In-app purchases
10 tiersUpdate history
12+ updates tracked- v3.14.07d ago
Bug fixes and other improvements
- v3.13.014d ago
Bug fixes and other improvements
- v3.12.022d ago
Bug fixes and other improvements
- v3.11.126d ago
Fix app icon badge clearing
- v3.11.029d ago
Bug fixes and performance improvements
Substack — FAQ
How much money does Substack make?
According to AppCurrents estimates, Substack generates approximately $5.6M–$31M per month (low confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.
How many downloads does Substack get?
Substack sees an estimated 22M–91M downloads per month on the App Store, per AppCurrents modeling.
Is Substack free?
Substack is free to download on the App Store, monetizing through in-app purchases.
What is Substack's rating?
Substack holds a 4.87-star average from 527,188 ratings on the App Store. It currently ranks #4 on the News free chart.
When was Substack released?
Substack launched on the App Store on 08.03.2022. Its latest version shipped 01.09.2026.
