Instagram vs ToyCam
A data-backed head-to-head — estimated revenue, downloads, ratings and pricing side by side, from live App Store signals. Updated continuously.
Revenue / mo
$11M–$38M
$1–$20
Downloads / mo
7.6M–31M
3–20
Rating
★ 4.69 (30M)
★ 3.33 (6)
Pricing
Free + IAP
Paid $0.99
Category
Photo & Video
Photo & Video
Released
16.0y ago
12.0y ago
Verdict: Instagram earns more — an estimated $11M–$38M/mo, versus $1–$20/mo for ToyCam.