Instagram vs Secret Photo+Folder
A data-backed head-to-head — estimated revenue, downloads, ratings and pricing side by side, from live App Store signals. Updated continuously.
Revenue / mo
$7.1M–$29M
$100–$600
Downloads / mo
7.6M–31M
30–200
Rating
★ 4.69 (29M)
★ 3.79 (58)
Pricing
Free + IAP
Paid $5.99
Category
Photo & Video
Photo & Video
Released
15.7y ago
16.1y ago
Verdict: Instagram earns more — an estimated $7.1M–$29M/mo, versus $100–$600/mo for Secret Photo+Folder.