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YNAB

App Store·FinanceFree + IAP4.79 (60,949)launched 10.8y agoapp updated 6d agocharts in 12 countries
Scout Score
34

YNAB generates an estimated $28k–$150k/month in revenue from 62k–260k downloads/month on the App Store, according to AppCurrents estimates (updated 2026-07-27).

Estimates updated 27.07.2026 · How we estimate · Ranges reflect model confidence, not exact figures.
Est. revenue / month$28k–$150k
Est. downloads / month62k–260k
Estimate confidencelow
PricingFree + IAP
Rating4.79 ★ (60,949 ratings)
CategoryFinance
Best chart rank#6 Finance Grossing
Released20.10.2015
App last updated22.07.2026
PlatformiOS
Est. downloads / mo
62k–260k
Est. revenue / mo
$28k–$150k
Rating velocity / day
9 3
Chart velocity
flat
Peak rank
#4
Days tracked
55
Chart ranks
#6 Finance Grossing

Modeled monthly estimate · rating velocity · low confidence

About

Have you ever worried about money? You are not alone. Download YNAB, get good at money, and never worry about money again. “We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.” -Kyle, YNAB user since 2020 Start your free one-month trial and stop feeling like you’re bad at money. “YNAB has removed the stress of money from my li…

Trends & analysis

Chart rank trend

US · category
#4#7
Jun 4Jul 28
Grossing #6

Why it's surfacing

Scout 34
Momentum
12
Newness
3
Grossing newcomer
3
Breakout
2

Ratings & velocity

★ -0.01 in window
Total ratings
61k60k
Jun 4Jul 28
New ratings / day
560
Jun 5Jul 28

Rating distribution

95% positive · 60k ratings
5
90%
4
5%
3
1%
2
1%
1
3%

Geographic reach

best rank · 12 storefronts
us
#6 category
ca
#7 category
au
#7 category
gb
#8 category
de
#19 category
fr
#21 category
in
#39 category
br
#50 category
jp
#86 category
cn
#87 category
tw
#89 category
kr
#98 category

Revenue & downloads trend

ARPU $1
Est. revenue / mo · $65k
$523k$47k
Jun 4Jul 25
Est. downloads / mo · 126k
246k92k
Jun 4Jul 25

In-app purchases

2 tiers
YNAB Subscription$15
YNAB Subscription$109

Update history

9 updates tracked
  • v26.276d ago

    We’ve squashed some bugs and made a few improvements to make it easier than ever to get good at money. Notably: • After credit card spending, a new prompt can help you understand how that spending connects to your credit card payment category. • When an imported transaction matches one you’ve already entered, it now comes pre-approved, because you’ve already made every important decision.

  • v26.2613d ago

    We’ve squashed some bugs and made a few improvements to make it easier than ever to get good at money. Notably: * Sharing has never been easier, or more rewarding! Find the new Share & Earn package under the More menu for quick access to referrals, gift subscriptions, and tips for sharing IRL. * We fixed a bug that was causing the app to crash when auto-distributing amounts on a split transaction.

  • v26.2520d ago

    We've squashed some bugs and made a few improvements to make it easier than ever to get good at money. Notably: • Fair's fair: Apple subscribers can now earn referral bonus time for referring a friend, just like web and Google Play subscribers. • Transfers to a loan account with a paired category now show that category locked in from the start. • When your split total doesn't quite add up, you'll know right away! The alert now shows up just in time. • The Plan tab got way fancier under the hood. Same tab, snappier feel.

  • v26.2427d ago

    We’ve squashed some bugs and made a few improvements to make it easier than ever to get good at money. • The Add New Transaction shortcut can now pre-fill multiple split categories when opening the transaction editor. Your automation, even more automated. • If your bank connection runs into trouble and a reset is the fix, we’ll now prompt you to do it right in the app.

  • v26.231mo ago

    When you enter a new transaction manually, the editor now opens fully expanded: cleared, flag, memo, and repeat all right there from the start. We also squashed a few bugs and made some improvements. Notably: - Fixed a bug where tapping Done in the memo field was inserting a line break instead of saving. Now it saves, regardless of where your cursor is. - Math in the amount field now calculates as soon as you move on—no need to tap the equal key first. - Covering overspending is faster and snappier! We tightened up the animation timing so you can move through multiple categories without waiting.

YNAB — FAQ

How much money does YNAB make?

According to AppCurrents estimates, YNAB generates approximately $28k–$150k per month (low confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.

How many downloads does YNAB get?

YNAB sees an estimated 62k–260k downloads per month on the App Store, per AppCurrents modeling.

Is YNAB free?

YNAB is free to download on the App Store, monetizing through in-app purchases.

What is YNAB's rating?

YNAB holds a 4.79-star average from 60,949 ratings on the App Store. It currently ranks #6 on the Finance grossing chart.

When was YNAB released?

YNAB launched on the App Store on 20.10.2015. Its latest version shipped 22.07.2026.

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