Sign in

YNAB

App Store·FinanceFree + IAP4.79 (61,492)launched 10.9y agoapp updated 3d agocharts in 1 country
Scout Score
33

YNAB generates an estimated $34k–$190k/month in revenue from 77k–310k downloads/month on the App Store, according to AppCurrents estimates (updated 2026-09-12).

Estimates updated 12.09.2026 · How we estimate · Ranges reflect model confidence, not exact figures.
Est. revenue / month$34k–$190k
Est. downloads / month77k–310k
Estimate confidencemedium
PricingFree + IAP
Rating4.79 ★ (61,492 ratings)
CategoryFinance
Best chart rank#4 Finance Grossing
Released20.10.2015
App last updated09.09.2026
PlatformiOS
Est. downloads / mo
77k–310k
Est. revenue / mo
$34k–$190k
Rating velocity / day
11 1
Chart velocity
flat
Peak rank
#4
Days tracked
45
Chart ranks
#4 Finance Grossing

Modeled monthly estimate · rating velocity · medium confidence

About

Have you ever worried about money? You are not alone. Download YNAB, get good at money, and never worry about money again. “We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.” -Kyle, YNAB user since 2020 Start your free one-month trial and stop feeling like you’re bad at money. “YNAB has removed the stress of money from my li…

Trends & analysis

Chart rank trend

US · category
#4#6
Jun 15Sep 12
Grossing #4

Why it's surfacing

Scout 33
Momentum
10
Newness
3
Grossing newcomer
3
Breakout
2

Ratings & velocity

★ 0 in window
Total ratings
61k60k
Jun 8Sep 12
New ratings / day
630
Jun 15Sep 12

Rating distribution

95% positive · 60k ratings
5
90%
4
5%
3
1%
2
1%
1
3%

Geographic reach

best rank · 1 storefront
us
#4 category

Revenue & downloads trend

ARPU $1
Est. revenue / mo · $80k
$344k$55k
Jun 8Sep 11
Est. downloads / mo · 155k
203k92k
Jun 8Sep 11

In-app purchases

2 tiers
YNAB Subscription$15
YNAB Subscription$109

Update history

12+ updates tracked
  • v26.343d ago

    Life is short, spend it well. Here's how we're helping you this week: • The Auto-Assign popup menu now dismisses as expected when you tap outside it. • We fixed a crash that could sneak in right after you completed a subscription purchase. • The keyboard now dismisses as expected when you tap the date field while editing a transaction. • New payee names are back to auto-capitalizing when you add them to a transaction, so Your Local Yarn Shop gets the respect it deserves!

  • v26.3310d ago

    Life is short, spend it well. Here's how we're helping you this week: • We’ve made even more improvements to credit card payment matching! Payments now match correctly even when another transaction shares the exact same amount.

  • v26.3216d ago

    Life is short, spend it well. Here’s how we’re helping you this week: • Auto-categorization is now smarter! A single, one-off recategorization won’t change a payee’s usual category. Instead, the default category will only change when 2 of the 3 most recent transactions agree on a different category.

  • v26.3122d ago

    Life is short, spend it well. Here's how we're helping you this week: • Credit card payments now match to the correct card, even if your bank refers lovingly to all of them as AUTO-PAY THANK YOU. • We fixed  a bug so that the  credit card setup tutorial is just as easy to read when using zoom for accessibility.

  • v26.301mo ago

    Life is short, spend it well. Here's how we're helping you this week: - Share your referral link with a QR code! Pull it up in the Share Hub and let a friend scan it, no copying and pasting, or even contact info, required. - Tapping to change a transaction’s category no longer auto-opens the search field and keypad, so you can scroll and browse your categories before deciding if search is necessary. - Hit a net worth milestone? Tap the new Share Your Progress button in your Net Worth chart on the Reflect tab to download a shareable image and celebrate your win with your community. - Mobile now respects your payee's categorization settings. If you've turned off auto-categorization for a payee or set a default category on the web, mobile will follow those rules, too.

YNAB — FAQ

How much money does YNAB make?

According to AppCurrents estimates, YNAB generates approximately $34k–$190k per month (medium confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.

How many downloads does YNAB get?

YNAB sees an estimated 77k–310k downloads per month on the App Store, per AppCurrents modeling.

Is YNAB free?

YNAB is free to download on the App Store, monetizing through in-app purchases.

What is YNAB's rating?

YNAB holds a 4.79-star average from 61,492 ratings on the App Store. It currently ranks #4 on the Finance grossing chart.

When was YNAB released?

YNAB launched on the App Store on 20.10.2015. Its latest version shipped 09.09.2026.

Compare YNAB