YNAB
YNAB generates an estimated $34k–$190k/month in revenue from 77k–310k downloads/month on the App Store, according to AppCurrents estimates (updated 2026-09-12).
| Est. revenue / month | $34k–$190k |
|---|---|
| Est. downloads / month | 77k–310k |
| Estimate confidence | medium |
| Pricing | Free + IAP |
| Rating | 4.79 ★ (61,492 ratings) |
| Category | Finance |
| Best chart rank | #4 Finance Grossing |
| Released | 20.10.2015 |
| App last updated | 09.09.2026 |
| Platform | iOS |
Modeled monthly estimate · rating velocity · medium confidence
About
Have you ever worried about money? You are not alone. Download YNAB, get good at money, and never worry about money again. “We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.” -Kyle, YNAB user since 2020 Start your free one-month trial and stop feeling like you’re bad at money. “YNAB has removed the stress of money from my li…
Trends & analysis
Chart rank trend
US · categoryWhy it's surfacing
Scout 33Ratings & velocity
★ 0 in windowRating distribution
95% positive · 60k ratingsGeographic reach
best rank · 1 storefrontRevenue & downloads trend
ARPU $1In-app purchases
2 tiersUpdate history
12+ updates tracked- v26.343d ago
Life is short, spend it well. Here's how we're helping you this week: • The Auto-Assign popup menu now dismisses as expected when you tap outside it. • We fixed a crash that could sneak in right after you completed a subscription purchase. • The keyboard now dismisses as expected when you tap the date field while editing a transaction. • New payee names are back to auto-capitalizing when you add them to a transaction, so Your Local Yarn Shop gets the respect it deserves!
- v26.3310d ago
Life is short, spend it well. Here's how we're helping you this week: • We’ve made even more improvements to credit card payment matching! Payments now match correctly even when another transaction shares the exact same amount.
- v26.3216d ago
Life is short, spend it well. Here’s how we’re helping you this week: • Auto-categorization is now smarter! A single, one-off recategorization won’t change a payee’s usual category. Instead, the default category will only change when 2 of the 3 most recent transactions agree on a different category.
- v26.3122d ago
Life is short, spend it well. Here's how we're helping you this week: • Credit card payments now match to the correct card, even if your bank refers lovingly to all of them as AUTO-PAY THANK YOU. • We fixed a bug so that the credit card setup tutorial is just as easy to read when using zoom for accessibility.
- v26.301mo ago
Life is short, spend it well. Here's how we're helping you this week: - Share your referral link with a QR code! Pull it up in the Share Hub and let a friend scan it, no copying and pasting, or even contact info, required. - Tapping to change a transaction’s category no longer auto-opens the search field and keypad, so you can scroll and browse your categories before deciding if search is necessary. - Hit a net worth milestone? Tap the new Share Your Progress button in your Net Worth chart on the Reflect tab to download a shareable image and celebrate your win with your community. - Mobile now respects your payee's categorization settings. If you've turned off auto-categorization for a payee or set a default category on the web, mobile will follow those rules, too.
YNAB — FAQ
How much money does YNAB make?
According to AppCurrents estimates, YNAB generates approximately $34k–$190k per month (medium confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.
How many downloads does YNAB get?
YNAB sees an estimated 77k–310k downloads per month on the App Store, per AppCurrents modeling.
Is YNAB free?
YNAB is free to download on the App Store, monetizing through in-app purchases.
What is YNAB's rating?
YNAB holds a 4.79-star average from 61,492 ratings on the App Store. It currently ranks #4 on the Finance grossing chart.
When was YNAB released?
YNAB launched on the App Store on 20.10.2015. Its latest version shipped 09.09.2026.