This Is Not an App

Name: This Is Not an App revenue & download estimates
Creator: AppCurrents

App Store·EntertainmentPaid $2.99★ 4.43 (7)launched 13.5y agoapp updated 8.5y agocharts in 2 countries

Scout Score

This Is Not an App generates an estimated $8–$40/month in revenue from 4–20 downloads/month on the App Store, according to AppCurrents estimates (updated 2026-06-19).

Estimates updated 19.06.2026 · How we estimate · Ranges reflect model confidence, not exact figures.
Est. revenue / month	$8–$40
Est. downloads / month	4–20
Estimate confidence	medium
Pricing	Paid $2.99
Rating	4.43 ★ (7 ratings)
Category	Entertainment
Released	04.12.2012
App last updated	22.12.2017
Platform	iOS

Est. downloads / mo

4–20

Est. revenue / mo

$8–$40

Rating velocity / day

Chart velocity

—

Peak rank

—

Days tracked

—

Modeled monthly estimate · rating velocity · medium confidence

About

If this is not an app, then what is it? With This Is Not an App, you’ll transform your tablet or phone into a place to stash secrets, a way to procrastinate, a spot to record dreams and memories, a living picture frame, a souvenir of the world, and more. Discover a world of possibility right at your fingertips, using fun drawing tools and more than 50 ideas to inspire your creative process. From…

View on the App Store →

Trends & analysis

Chart rank trend

US · overall

Collecting rank history — no snapshots so far. Fills in twice daily.

Why it's surfacing

Scout 13

Newness

Breakout

Ratings & velocity

★ 0 in window

Total ratings

Jun 7Jun 9

New ratings / day

Jun 8Jun 9

Rating distribution

86% positive · 7 ratings

5★

86%

4★

3★

2★

1★

14%

Geographic reach

best rank · 2 storefronts

#73 category

#86 category

Revenue & downloads trend

ARPU $2

Est. revenue / mo · $16

$16$0

Jun 7Jun 19

Est. downloads / mo · 8

Jun 7Jun 19

Update history

1 update tracked

v1.48.5y ago
This update from Apple will improve the functionality of this app. No new features are included. Version 1.4 fixes minor bugs and simplifies sharing

This Is Not an App — FAQ

How much money does This Is Not an App make?

According to AppCurrents estimates, This Is Not an App generates approximately $8–$40 per month (medium confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.