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PrettyLittleThing

PRETTYLITTLETHING.COM LIMITED
App Store·ShoppingFree★ 4.70 (36,601)launched 9.9y agoapp updated 2d agocharts in 3 countries
Scout Score
17

PrettyLittleThing generates an estimated $0/month in revenue from 32k–130k downloads/month on the App Store, according to AppCurrents estimates (updated 2026-08-02).

Estimates updated 02.08.2026 · How we estimate · Ranges reflect model confidence, not exact figures.
Est. revenue / month$0
Est. downloads / month32k–130k
Estimate confidencehigh
PricingFree
Rating4.70 ★ (36,601 ratings)
CategoryShopping
Released02.09.2016
App last updated03.08.2026
PlatformiOS
Est. downloads / mo
32k–130k
Est. revenue / mo
$0
Rating velocity / day
26▲ 3
Chart velocity
—
Peak rank
—
Days tracked
—

Modeled monthly estimate · rating velocity · high confidence

About

PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe ess…

View on the App Store → Android version →

Trends & analysis

Chart rank trend

US · overall
Collecting rank history — no snapshots so far. Fills in twice daily.

Why it's surfacing

Scout 17
Momentum
15
Newness
3
Breakout
0

Ratings & velocity

★ +0.01 in window
Total ratings
37k35k
Jun 4Aug 6
New ratings / day
550
Jun 5Aug 6

Rating distribution

92% positive · 35k ratings
5★
86%
4★
6%
3★
2%
2★
1%
1★
4%

Geographic reach

best rank · 3 storefronts
gb
#51 category
au
#67 category
fr
#97 category

Revenue & downloads trend

ARPU $0
Est. revenue / mo · $0
$0
Jun 4Aug 2
Est. downloads / mo · 64k
68k23k
Jun 4Aug 2

Update history

8 updates tracked
  • v80.13.12d ago

    This update includes usability improvements and bug fixes.

  • v80.13.09d ago

    This update includes usability improvements and bug fixes.

  • v80.12.121d ago

    This update includes usability improvements and bug fixes.

  • v80.12.023d ago

    This update includes usability improvements and bug fixes.

  • v80.11.01mo ago

    This update includes usability improvements and bug fixes.

PrettyLittleThing — FAQ

How many downloads does PrettyLittleThing get?

PrettyLittleThing sees an estimated 32k–130k downloads per month on the App Store, per AppCurrents modeling.

Is PrettyLittleThing free?

PrettyLittleThing is free to download on the App Store, with no in-app purchases detected.

What is PrettyLittleThing's rating?

PrettyLittleThing holds a 4.70-star average from 36,601 ratings on the App Store.

When was PrettyLittleThing released?

PrettyLittleThing launched on the App Store on 02.09.2016. Its latest version shipped 03.08.2026.

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