Pinterest generates an estimated $10M–$57M/month in revenue from 8.9M–36M downloads/month on Google Play, according to AppCurrents estimates (updated 2026-09-08).
| Est. revenue / month | $10M–$57M |
|---|---|
| Est. downloads / month | 8.9M–36M |
| Estimate confidence | medium |
| Pricing | Free + IAP |
| Rating | 4.27 ★ (11,621,277 ratings) |
| Category | Lifestyle |
| Best chart rank | #2 Lifestyle Free |
| Released | 14.08.2012 |
| App last updated | 02.09.2026 |
| Platform | Android |
Measured monthly estimate · Play installs · medium confidence
About
Pinterest is a place of endless possibilities. You can:<br>- Discover everyday inspiration<br>- Shop styles you love<br>- Try and learn something new<br><br>Create boards, save Pins and make collages of all your inspiration. Unlock billions of ideas, from fashion tips 👠 and easy recipes 🍜 to DIY projects 🛠️ and fresh ways to redo your space. Creating the life you love?<br><br>It's Possible…
Our take on Pinterest
Pinterest is a free lifestyle app with in-app purchases and subscription options, ranking #3 in the US Lifestyle category with over 11 million ratings.
- Ranks #3 in Lifestyle free apps in the US and charts in 11 countries, indicating broad geographic appeal and category strength.
- Estimated monthly revenue between $13M–54M, supported by tiered IAP pricing ($5.88 and $329.41), showing a diversified monetization model.
- Over 11.4 million ratings with an average rating of 4.3, reflecting substantial user engagement and stable satisfaction levels.
- Revenue band carries significant uncertainty ($13M–54M represents a 4× spread), suggesting variability in monetization performance or estimates.
- While top-ranked in category, dependency on subscription and IAP revenue means engagement quality and retention matter as much as download volume.
Trends & analysis
Chart rank trend
US · overallWhy it's surfacing
Scout 27Ratings & velocity
★ -0.04 in windowRating distribution
81% positive · 12M ratingsGeographic reach
best rank · 11 storefrontsRevenue & downloads trend
ARPU $1In-app purchases
2 tiersPinterest — FAQ
How much money does Pinterest make?
According to AppCurrents estimates, Pinterest generates approximately $10M–$57M per month (medium confidence), modeled from its Google Play chart performance, rating velocity, and monetization signals.
How many downloads does Pinterest get?
Pinterest sees an estimated 8.9M–36M downloads per month on Google Play, per AppCurrents modeling.
Is Pinterest free?
Pinterest is free to download on Google Play, monetizing through in-app purchases.
What is Pinterest's rating?
Pinterest holds a 4.27-star average from 11,621,277 ratings on Google Play. It currently ranks #2 on the Lifestyle free chart.
When was Pinterest released?
Pinterest launched on Google Play on 14.08.2012. Its latest version shipped 02.09.2026.
What does Pinterest's monetization structure look like?
Pinterest is free to download but offers in-app purchases and subscriptions. The IAP pricing tiers include options at $5.88 and $329.41, reflecting both entry-level and premium purchase points.
How long has Pinterest been on Google Play?
Pinterest was released on August 14, 2012, making it one of the earlier lifestyle apps on the platform with over a decade of presence.
What is Pinterest's estimated download range?
According to AppCurrents estimates, Pinterest receives between 25M–99M downloads per month, placing it in the high-volume range for lifestyle applications.
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