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Lose It! – Calorie Counter

App Store·Health & FitnessFree + IAP★ 4.77 (779,333)launched 17.9y agoapp updated 2d agocharts in 1 country
Scout Score
39

Lose It! – Calorie Counter generates an estimated $180k–$1.2M/month in revenue from 170k–700k downloads/month on the App Store, according to AppCurrents estimates (updated 2026-10-02).

Estimates updated 02.10.2026 · How we estimate · Ranges reflect model confidence, not exact figures.
Est. revenue / month$180k–$1.2M
Est. downloads / month170k–700k
Estimate confidencelow
PricingFree + IAP
Rating4.77 ★ (779,333 ratings)
CategoryHealth & Fitness
Best chart rank#21 Health & Fitness Grossing
Released21.11.2008
App last updated30.09.2026
PlatformiOS
Est. downloads / mo
170k–700k
Est. revenue / mo
$180k–$1.2M
Rating velocity / day
140▼ 22
Chart velocity
flat
Peak rank
#13
Days tracked
35
Chart ranks
#21 Health & Fitness Grossing#54 Health & Fitness Free

Modeled monthly estimate · rating velocity · low confidence

About

Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We…

Trends & analysis

Chart rank trend

US · category
#13#68
Jun 15Oct 2
Free #54Grossing #21

Why it's surfacing

Scout 39
Momentum
27
Newness
3
Grossing newcomer
3
Breakout
2
Climber
1

Ratings & velocity

★ 0 in window
Total ratings
779k758k
Jun 8Oct 2
New ratings / day
3400
Jun 15Oct 2

Rating distribution

96% positive · 764k ratings
5★
84%
4★
12%
3★
3%
2★
1%
1★
1%

Geographic reach

best rank · 1 storefront
us
#21 category

Revenue & downloads trend

ARPU $1
Est. revenue / mo · $470k
$924k$429k
Jun 8Oct 2
Est. downloads / mo · 350k
2.0M318k
Jun 8Oct 2

In-app purchases

10 tiers
Lose It! Premium$10
Lose It! Premium$12
Lose It! Premium$16
Lose It! Premium$20
Lose It! Premium$30
Lose It! Premium Features$40
Lose It! Premium$40
Lose It! Premium Lifetime$50

Update history

12+ updates tracked
  • v18.5.4002d ago

    Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Just the usual this week: fixing bugs and watching our members be amazing! Snack ya later!

  • v18.5.3018d ago

    Lose It! Is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. We made some quick fixes to make sure things are running smoothly. Take it for a spin and make your log complete!

  • v18.5.3009d ago

    Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Not a ton to see here, folks! Just squashing some bugs and keeping things neat and tidy for ya.

  • v18.5.10113d ago

    Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. We made some quick fixes to make sure things are running smoothly. Take it for a spin and make your log complete!

  • v18.5.10022d ago

    Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Bug fixes and performance improvements to keep the app running in tip-top shape. Happy logging, Lose It! fam!

Lose It! – Calorie Counter — FAQ

How much money does Lose It! – Calorie Counter make?

According to AppCurrents estimates, Lose It! – Calorie Counter generates approximately $180k–$1.2M per month (low confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.

How many downloads does Lose It! – Calorie Counter get?

Lose It! – Calorie Counter sees an estimated 170k–700k downloads per month on the App Store, per AppCurrents modeling.

Is Lose It! – Calorie Counter free?

Lose It! – Calorie Counter is free to download on the App Store, monetizing through in-app purchases.

What is Lose It! – Calorie Counter's rating?

Lose It! – Calorie Counter holds a 4.77-star average from 779,333 ratings on the App Store. It currently ranks #21 on the Health & Fitness grossing chart.

When was Lose It! – Calorie Counter released?

Lose It! – Calorie Counter launched on the App Store on 21.11.2008. Its latest version shipped 30.09.2026.

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