Instagram vs TikTok - Videos, Shop & LIVE
A data-backed head-to-head — estimated revenue, downloads, ratings and pricing side by side, from live App Store signals. Updated continuously.
Revenue / mo
$1.8M–$9.6M
$10M–$35M
Downloads / mo
36M–150M
31M–130M
Rating
★ 4.00 (169M)
★ 3.99 (69M)
Pricing
Free + IAP
Free + IAP
Category
Social Networking
Social Networking
Released
14.3y ago
11.1y ago
Verdict: TikTok - Videos, Shop & LIVE earns more — an estimated $10M–$35M/mo, versus $1.8M–$9.6M/mo for Instagram.