Instagram vs Snapchat
A data-backed head-to-head — estimated revenue, downloads, ratings and pricing side by side, from live App Store signals. Updated continuously.
Revenue / mo
$43M–$180M
$24M–$97M
Downloads / mo
120M–490M
66M–270M
Rating
★ 4.01 (168M)
★ 4.21 (39M)
Pricing
Free + IAP
Free + IAP
Category
Social Networking
Social Networking
Released
14.2y ago
13.6y ago
Verdict: Instagram earns more — an estimated $43M–$180M/mo, versus $24M–$97M/mo for Snapchat.