Facebook generates an estimated $1.8M–$9.6M/month in revenue from 20M–82M downloads/month on the App Store, according to AppCurrents estimates (updated 2026-09-08).
| Est. revenue / month | $1.8M–$9.6M |
|---|---|
| Est. downloads / month | 20M–82M |
| Estimate confidence | low |
| Pricing | Free + IAP |
| Rating | 4.53 ★ (28,202,553 ratings) |
| Category | Social Networking |
| Best chart rank | #4 Social Networking Free |
| Released | 05.02.2019 |
| App last updated | 04.09.2026 |
| Platform | iOS |
Modeled monthly estimate · rating velocity · low confidence
About
Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network. Explore and expand your interests: * Shop Marketplace for hidden gems and take your hobbies to the next level * Personalize your Feed to see more of what you like, l…
Our take on Facebook
Facebook is Meta's flagship social network, ranking #3 in the US Social Networking category and generating an estimated $13M–52M monthly revenue from a free-plus-IAP model.
- Maintains a #3 position in the US Social Networking free chart, indicating sustained market relevance despite competition.
- Downloads fall within the 16M–65M/mo band, demonstrating consistent large-scale user acquisition.
- The 4.52 average rating across 26.7M reviews suggests moderate user satisfaction despite reported stability and feature frustrations.
- Review sentiment flags recurring stability issues ("keeps going down"), feature bugs (comments disabled for some users), and notification delivery failures.
- Ad placement changes in Reels are a source of user friction, compounded by intermittent feature breakdowns.
Trends & analysis
Chart rank trend
US · overallWhy it's surfacing
Scout 48Ratings & velocity
★ 0 in windowRating distribution
88% positive · 27M ratingsGeographic reach
best rank · 12 storefrontsRevenue & downloads trend
ARPU $0In-app purchases
10 tiersUpdate history
12+ updates tracked- v577.14d ago
Our teams have solved many crashes, fixed issues you’ve reported and made the app faster.
- v577.0.06d ago
Our teams have solved many crashes, fixed issues you’ve reported and made the app faster.
- v576.0.013d ago
Our teams have solved many crashes, fixed issues you’ve reported and made the app faster.
- v575.0.020d ago
Our teams have solved many crashes, fixed issues you’ve reported and made the app faster.
- v574.0.026d ago
Our teams have solved many crashes, fixed issues you’ve reported and made the app faster.
Facebook — FAQ
How much money does Facebook make?
According to AppCurrents estimates, Facebook generates approximately $1.8M–$9.6M per month (low confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.
How many downloads does Facebook get?
Facebook sees an estimated 20M–82M downloads per month on the App Store, per AppCurrents modeling.
Is Facebook free?
Facebook is free to download on the App Store, monetizing through in-app purchases.
What is Facebook's rating?
Facebook holds a 4.53-star average from 28,202,553 ratings on the App Store. It currently ranks #4 on the Social Networking free chart.
When was Facebook released?
Facebook launched on the App Store on 05.02.2019. Its latest version shipped 04.09.2026.
How does Facebook's monetization model work?
Facebook is free to download and use, but generates revenue through in-app purchases. The IAP tiers include a Supporter tier at $4.99 and star bundles ranging from $0.99 (45 Stars, 99 Stars) to $19.99 (1200 Stars), estimated to generate $13M–52M monthly.
How established is Facebook on the App Store?
Facebook was released on February 5, 2019, and has accumulated 26,749,569 ratings with an average rating of 4.52, placing it at #3 in the US Social Networking free category and charting in 12 countries.
What do user reviews reveal about reliability?
Recent reviews highlight recurring pain points: users report the app "keeps going down," ad interruptions in Reels requiring manual clearing, comment functionality failures, and notification delivery issues when tagged in comments. These issues co-exist with the 4.52 rating, suggesting core functionality remains intact despite friction.
