Facebook vs Instagram
A data-backed head-to-head — estimated revenue, downloads, ratings and pricing side by side, from live App Store signals. Updated continuously.
Revenue / mo
$1.8M–$9.6M
$1.8M–$9.6M
Downloads / mo
74M–300M
36M–150M
Rating
★ 4.56 (184M)
★ 4.00 (169M)
Pricing
Free + IAP
Free + IAP
Category
Social Networking
Social Networking
Released
—
14.3y ago
Verdict: Their revenue estimates overlap ($1.8M–$9.6M/mo vs $1.8M–$9.6M/mo), so neither clearly earns more on the numbers alone.