Dipply: Stock Quality & Dips

Dipply 2.2 stops waiting for you to open it. ALERTS Dipply now checks after the market closes and tells you when a stock has dipped, so a dip does not depend on you remembering to look. Alerts on market-wide dips are free, and come at one level: the point where a dip is worth a look, rather than every stock that drifted down that day. Premium adds alerts on the stocks on your own watchlist — spikes as well as dips there, because those are stocks you may actually hold — at one of three levels, from only the deepest signals to anything worth watching. Tap an alert and it opens the stock it names. There is no account to set up: the watchlist stays on your device, and so does the decision about what is worth interrupting you for. QUIET BY DESIGN A stock that stays down alerts you once rather than every night, and becomes news again only if it recovers and falls back. A day that moves a lot of your watchlist at once arrives as one notification instead of twenty. SMALLER, CLEARER ADS You told us the ads took up too much room, and that it was not always obvious which part of a screen was an ad and which was Dipply. The larger ad format is now a little over half its old height, so two stock rows clear the fold where none did before. Every ad now sits in its own card with a marked label, so it reads as an ad before you have read a word of it. ALSO * The Dip Score explanation now says how the score is actually reached: the case for a stock and the case against it are counted separately, and the stronger one sets the direction. A high score means the indicators agree, not that one of them is shouting.

Dipply 2.1 rebuilds the analysis around one question the app never answered before: is this a good business? QUALITY SCORES Every company now carries a 0-100 quality score built from profitability, cash generation, and debt — and ranked against its own industry rather than the whole market. The card tells you which companies it was ranked against, because that is what the score means, and dates itself to the annual filings it read so a verdict cannot quietly go stale. Banks, insurers and REITs stay unscored: the rubric was written for operating businesses, and it should say so rather than guess. WARNING FLAGS Dividends larger than the cash flow behind them, sustained negative free cash flow, extreme leverage, negative equity, revenue in decline, profit that is not coming from operations, and dividend cuts and suspensions are all called out by name. REORGANIZED AROUND WHAT YOU ARE ASKING The analysis screens are now split by question — Quality, Valuation, and Timing — instead of by how deep you wanted to go. WHAT THE PRICE EXPECTS Valuation now reads the price against what analysts think the company will earn, next to what it already earned, so you can see the growth the market has priced in. EARNINGS ARE COMING Timing warns you when a report is days away or has just landed — the one event that moves a price further than anything the Dip Score can see. FILTER THE LISTS BY QUALITY Today's dips and spikes can be narrowed to businesses that pass on fundamentals, and every row names the company behind the move. ALSO * Every valuation multiple is explained on tap. * Financials charts for revenue, earnings, cash flow, dividends, and share count. * Peer groups now come from a standard industry classification, so a company is ranked against the businesses it actually competes with. * The earnings outlook and analyst estimate revisions appear alongside the flags. * Timing charts show twice as much history. * A year a company did not report now reads as a gap in the charts rather than as a step. * Fixed a growth signal that could read declining earnings as a bargain. * Fixed a bug that could drop an active subscription when a subscriber declined an upgrade.

Dipply 2.0 rebuilds the analysis around one question the app never answered before: is this a good business? QUALITY SCORES Every company now carries a 0-100 quality score built from profitability, cash generation, and debt — and ranked against its own industry rather than the whole market. The card tells you which companies it was ranked against, because that is what the score means. WARNING FLAGS Dividends larger than the cash flow behind them, sustained negative free cash flow, extreme leverage, negative equity, revenue in decline, profit that is not coming from operations, and dividend cuts and suspensions are all called out by name. REORGANIZED AROUND WHAT YOU ARE ASKING The analysis screens are now split by question — Quality, Valuation, and Timing — instead of by how deep you wanted to go. FILTER THE LISTS BY QUALITY Today's dips and spikes can be narrowed to businesses that pass on fundamentals, and every row names the company behind the move. ALSO * Every valuation multiple is explained on tap. * Financials charts for revenue, earnings, cash flow, dividends, and share count. * The earnings outlook and analyst estimate revisions appear alongside the flags. * Fixed a bug that could drop an active subscription when a subscriber declined an upgrade.

UX Improvements