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Bluey: Let's Play!

App Store·EntertainmentFree + IAP4.29 (1,081,217)launched 3.0y agoapp updated todaycharts in 7 countries
Scout Score
41

Bluey: Let's Play! generates an estimated $410k–$2.2M/month in revenue from 590k–2.4M downloads/month on the App Store, according to AppCurrents estimates (updated 2026-07-27).

Estimates updated 27.07.2026 · How we estimate · Ranges reflect model confidence, not exact figures.
Est. revenue / month$410k–$2.2M
Est. downloads / month590k–2.4M
Estimate confidencelow
PricingFree + IAP
Rating4.29 ★ (1,081,217 ratings)
CategoryEntertainment
Best chart rank#56 Entertainment Grossing
Released13.08.2023
App last updated27.07.2026
PlatformiOS
Est. downloads / mo
590k–2.4M
Est. revenue / mo
$410k–$2.2M
Rating velocity / day
432 104
Chart velocity
▲ 1/day
Peak rank
#55
Days tracked
55
Chart ranks
#56 Entertainment Grossing

Modeled monthly estimate · rating velocity · low confidence

About

Explore, imagine, create & play in Bluey's house. There's so much to do! Wackadoo! Come join Bluey, her friends & family! For real life. Fun, easy & calm kids learning game for boys and girls of all ages. Preschool children and toddlers will enjoy this app. Parents and other family members can play along too! EXPLORE Discover and play all over the Heeler family home, just like in the TV show! Hu…

Trends & analysis

Chart rank trend

US · category
#55#100
Jun 4Jul 28
Free #98Grossing #56

Why it's surfacing

Scout 41
Momentum
30
Newness
3
Breakout
2
Grossing newcomer
2

Ratings & velocity

★ 0 in window
Total ratings
1.1M1.0M
Jun 4Jul 28
New ratings / day
2k0
Jun 5Jul 28

Rating distribution

81% positive · 1.1M ratings
5
62%
4
19%
3
9%
2
4%
1
5%

Geographic reach

best rank · 7 storefronts
br
#52 category
us
#56 category
gb
#57 category
au
#66 category
ca
#84 category
de
#89 category
fr
#96 category

Revenue & downloads trend

ARPU $1
Est. revenue / mo · $954k
$3.2M$6k
Jun 4Jul 27
Est. downloads / mo · 1.2M
4.0M9k
Jun 4Jul 27

In-app purchases

4 tiers
One Month Subscription$10
Monthly Subscription$10
Monthly Subscription $10
One Month Subscription $10

Update history

4 updates tracked
  • v2026.9.0today

    New coloring activity! Color pictures that hang on walls throughout Bluey Let's Play! Enjoy new memories-themed coloring pages!

  • v2026.8.021d ago

    Bluey's Biggest Update Ever! Dress Up, Style Silly Hair & Barbecue! Discover 3 new amazing activities with Bluey! Play hairdressers, dress-up characters in fun outfits & grill fun foods!

  • v2026.7.01mo ago

    Explore the Laundry Room! Find the pieces to complete the puzzle in the bathroom, tidy the missing socks, wash the toys and so much more!

  • v2026.6.02mo ago

    Pool coloring with Bluey! Summer is around the corner! Beat the heat and color new cool Bluey scenes! Color fun pages including Bluey and her family!

Bluey: Let's Play! — FAQ

How much money does Bluey: Let's Play! make?

According to AppCurrents estimates, Bluey: Let's Play! generates approximately $410k–$2.2M per month (low confidence), modeled from its the App Store chart performance, rating velocity, and monetization signals.

How many downloads does Bluey: Let's Play! get?

Bluey: Let's Play! sees an estimated 590k–2.4M downloads per month on the App Store, per AppCurrents modeling.

Is Bluey: Let's Play! free?

Bluey: Let's Play! is free to download on the App Store, monetizing through in-app purchases.

What is Bluey: Let's Play!'s rating?

Bluey: Let's Play! holds a 4.29-star average from 1,081,217 ratings on the App Store. It currently ranks #56 on the Entertainment grossing chart.

When was Bluey: Let's Play! released?

Bluey: Let's Play! launched on the App Store on 13.08.2023. Its latest version shipped 27.07.2026.

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