Township
Township generates an estimated $21M–$69M/month in revenue from 3.3M–14M downloads/month on Google Play, according to AppCurrents estimates (updated 2026-07-25).
| Est. revenue / month | $21M–$69M |
|---|---|
| Est. downloads / month | 3.3M–14M |
| Estimate confidence | medium |
| Pricing | Free + IAP |
| Rating | 4.69 ★ (12,784,868 ratings) |
| Category | Games |
| Best chart rank | #2 Games · Casual Free |
| Released | 08.11.2013 |
| App last updated | 10.07.2026 |
| Platform | Android |
Measured monthly estimate · Play installs · medium confidence
About
BUILD YOUR DREAM TOWN! Welcome to Township, a thrilling city-building and farming game where you become the mayor of your own town! Build houses, factories, and community buildings, grow crops on your farm, and decorate your town just the way you like. Take part in limited-time events, compete in exciting regattas, and earn exclusive prizes! Need a break from city planning? Jump into relaxing ma…
Our take on Township
Township is a free-to-play city-building sim from Playrix that ranks #3 in casual games by revenue in the US, generating an estimated $9.7M–39M monthly.
- Established player base: 12,686,919 ratings across 11 countries indicates sustained long-term engagement since its November 2013 launch.
- High monetization scale: IAP tiers from $0.99 to $149.99 paired with an estimated $9.7M–39M/mo in revenue suggest strong conversion and whale retention.
- Consistent chart presence: #3 ranking in US casual games by revenue places it in the upper tier of its category, competing directly with marquee titles.
- Revenue and download estimates carry moderate variance ($9.7M–39M; 8.1M–32M), reflecting the challenges of reverse-engineering free-to-play economics.
- App age (12+ years) means monetization design and player cohort may not reflect current mobile gaming trends—updates run through May 2026, but content freshness is unknown.
Trends & analysis
Chart rank trend
US · categoryWhy it's surfacing
Scout 44Ratings & velocity
★ 0 in windowRating distribution
92% positive · 13M ratingsGeographic reach
best rank · 11 storefrontsRevenue & downloads trend
ARPU $6In-app purchases
2 tiersTownship — FAQ
How much money does Township make?
According to AppCurrents estimates, Township generates approximately $21M–$69M per month (medium confidence), modeled from its Google Play chart performance, rating velocity, and monetization signals.
How many downloads does Township get?
Township sees an estimated 3.3M–14M downloads per month on Google Play, per AppCurrents modeling.
Is Township free?
Township is free to download on Google Play, monetizing through in-app purchases.
What is Township's rating?
Township holds a 4.69-star average from 12,784,868 ratings on Google Play. It currently ranks #2 on the Games · Casual free chart.
When was Township released?
Township launched on Google Play on 08.11.2013. Its latest version shipped 10.07.2026.
What is Township's estimated monthly revenue range?
According to AppCurrents estimates, Township generates $9.7M–39M per month, with high confidence. The app ranks #3 in casual games by revenue in the US.
How does Township's IAP structure work?
Township offers in-app purchases at $0.99 and $149.99 tiers, alongside a free-to-play model with a subscription option. This wide price spread supports both casual spenders and high-value purchasers.
How long has Township been charting?
Township launched on November 8, 2013, and currently charts in 11 countries. Its 4.69-star rating across 12,686,919 reviews reflects 12+ years of player feedback and retention.
